View my Work
A storyteller with soul, Phiwo’s portfolio is a blend of creativity, strategy, and purpose. She crafts bold brand narratives that stick, stir, and spark change. From content curation to mic domination, she brings energy to every stage.
Her work is rooted in impact, access, and authentic connection.
If it moves people, Phiwo’s probably behind it.
Website & Social Media Management
MTN Bushfire Festival
Phiwo drives the digital narrative for this conscious, globally recognised festival of music and the arts through effective communications strategies and creative content development. Leveraging the art of storytelling, she leads the festival’s brand positioning as a sustainable event with tangible socio-culture impact and a strong environmental sustainability mandate. Key contributions include: •Website Content Optimisation: Streamlining and enhancing all website copy to deliver a clearer, more impactful message across key pages. •Tone and Messaging: Refining tone of voice, improving readability, and adding meaningful, action-oriented content to better engage site visitors and support MTN Bushfire’s awareness, preparedness, and community involvement. •Content Management: Integrating high-performing content that supports stakeholder awareness, encourages community participation, and promotes preparedness for annual programming. •Visual Storytelling: Curating compelling visual assets that reinforce MTN Bushfire’s identity and mission, bringing to life its commitment to sustainability, inclusivity, and creative expression. Through a multidisciplinary approach, Phiwo ensures that all communications not only inform but inspire, thereby asserting MTN Bushfire as a leader in purpose-driven cultural experiences.
MTN Bushfire Social Media
Standard Bank Luju Food & Lifestyle Festival
At the heart of the Luju Festival is House On Fire and Standard Bank Eswatini's joint mission to celebrate African heritage, empower micro, small and medium enterprises (MSMEs), and champion the preservation of the continent’s diverse cultural narratives. Phiwo aligns storytelling and digital engagement with this transformative mandate through: •Strategic Content Development: Creating and curating targeted photography and video content that highlights the festival’s commitment to empowering local MSMEs and entrepreneurs across the culinary, fashion, and lifestyle sectors—driving visibility for African-owned brands and homegrown innovation. •Brand Messaging & Narrative Design: Developing cohesive messaging frameworks that reflect Luju’s ethos of cultural preservation and Afrocentric sophistication, ensuring brand consistency across digital and offline touchpoints. •Platform Management & Engagement: Overseeing the development and execution of content across web and social media platforms, and deepening engagement through storytelling that celebrates African creativity, sustainability, and tradition. •Cultural Advocacy through Communication: Positioning the festival as a cultural beacon by driving narratives that honour indigenous knowledge systems, artisanal excellence, and intergenerational wisdom—reinforcing Luju’s role as a platform for conscious consumption and cultural pride. Through strategic, audience-driven communication, Phiwo ensures that every piece of content is informative, accessible and resourceful.
Luju Festival Social Media
Eswatini Tourism Authority
In this dynamic role, Phiwo was instrumental in shaping the Kingdom of Eswatini's brand identity as a global destination of choice for domestic, regional, and international audiences. As Communications Coordinator, she successfully revived the national tourism industry's online presence through interactive campaigns, real-time web and social media updates, as well as visual content development. All creative concepts were guided by the country’s strategic objectives for the tourism sector: increasing tourist arrivals and tourism receipts, extending the average length of stay, and stimulating domestic tourism. Phiwo’s key contributions included: •Developing & Implementing Content Strategies to support the Eswatini Tourism Authority’s strategic goals using data and statistics gathered by the organisation’s research department. •Managing and updating the national tourism website and social media pages to ensure engaging, accurate, and timely content. •Crafting high-quality written content for campaigns, media releases, and stakeholder communication. •Curating and maintaining Eswatini Tourism’s official image library, supporting national archiving and visual storytelling. •Played a central role in reinforcing Eswatini’s brand identity both locally and internationally.
Expo 2020 Dubai
As Media Liaison for Eswatini’s participation in the Expo 2020 Dubai, Phiwo played an instrumental role in supporting Eswatini’s brand image on one of the world’s most prominent global stages. Her work ensured that Eswatini’s presence was professionally represented, widely visible, and consistently aligned with national branding objectives. In this role, Phiwo achieved the following: •Crafting real-time press releases for online channels and mainstream media, ensuring timely and accurate coverage. •Supporting events management for the “Eswatini Is Open for Business” B2B seminar and National Day at the Expo. •Providing live social media updates, delivering on-the-ground content that amplified Eswatini’s presence. •Coordinating interviews for the Prime Minister and Eswatini’s key representatives to heighten visibility on Eswatini’s multisectoral investment opportunities and tourism offerings. •Ensuring consistent messaging aligned with national branding and communication objectives. •Demonstrating agility, professionalism, and strategic thinking under high-profile, fast-paced conditions.
